蚂蚁 发表于 2025-3-25 09:44:03

每周分享日记:全国遍地马拉松,九江马拉松能做到差异化吗?

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source="https%3A%2F%2Fwww.yuque.com%2Fskimwang%2Ffqazy0%2Fohnbpegvdmamh7m6"></ne-clipboard></p><p id="ud2b8ddcb" class="ne-p" style="margin-top: 0px; margin-bottom: 0px; padding: 0px; min-height: 24px;"><span style="font-size: 16px;">摄影:李涛渊</span></p><p id="uf6df4972" class="ne-p" style="margin-top: 0px; margin-bottom: 0px; padding: 0px; min-height: 24px;"><span style="font-size: 16px;"></span></p><p id="ubea5af5b" class="ne-p" style="margin-top: 0px; margin-bottom: 0px; padding: 0px; min-height: 24px;"><span style="font-size: 16px;"> &nbsp; &nbsp; 上周日,九江银行·2025“庐山杯”九江马拉松在八里湖新区鸣枪开跑。作为跑步爱好者,我因年初脚严重受伤,今后只能是观赛者。站在观澜盛世南区的阳台上,看着楼下如潮水般涌出的参赛者,被那份跃动的激情感染。九江马拉松的赛道从庐山脚下到长江之畔,从浔阳楼的历史印记到现代化城市地标,参赛者不仅在奔跑,更是在“丈量”一座城市的灵魂。 &nbsp;</span></p><p id="ubea5af5b" class="ne-p" style="margin-top: 0px; margin-bottom: 0px; padding: 0px; min-height: 24px;"><span style="font-size: 16px;"><br/></span></p><p id="u833f475b" class="ne-p" style="margin-top: 0px; margin-bottom: 0px; padding: 0px; min-height: 24px;"><span style="font-size: 16px;"> &nbsp; &nbsp; &nbsp;赛事组织的很用心,满满的都是细节:完赛奖牌以九江三大文化地标烟水亭、琵琶亭、锁江塔为设计核心,辅以庐山云雾与樱花点缀;参赛服上的“浔阳楼、双子塔”图案将历史与现代融合;沿途设置的“庐山春日K歌会”“汉服打卡秀”等配套活动,让跑者在运动中感受九江的烟火气。尤其令人印象深刻的是,赛事与庐山景区联动,让跑者在赛后可免费游览庐山,真正实现了“体育+文旅”的深度融合。这些努力不仅点燃了市民的运动热情,更让九江马拉松成为城市形象的“移动名片”。 &nbsp;</span></p><p id="u27e1ea58" class="ne-p" style="margin-top: 0px; margin-bottom: 0px; padding: 0px; min-height: 24px;"><span style="font-size: 16px;"></span></p><p id="ub0764e1f" class="ne-p" style="margin-top: 0px; margin-bottom: 0px; padding: 0px; min-height: 24px;"><span style="font-size: 16px;"> &nbsp; &nbsp; &nbsp; 马拉松赛事在国内遍地开花,据不完全统计,仅在3月23日当天就有十余场马拉松同时举办,竞争激烈。九江马拉松如何在“红海”中突围?差异化是关键,但难点在于如何将本地特色转化为独一无二的赛事标签。九江的优势在于“文化”的天赋:<strong>文化融合</strong>:九江是千年古城,拥有浔阳楼、琵琶亭、庐山等文化符号。赛道设计巧妙串联这些地标,让跑者在奔跑中“触摸”历史。例如,2025年赛道首次融入长江国家文化公园(九江段),将“山、江、湖、城”融为一体,这是绝多数城市难以复制的地理优势。 差异化关键在于“精准定位”——九江无需追求“规模最大”,而是聚焦“文化深度”,但全国文化深度比九江更甚的城市又有多少呢? &nbsp;</span></p><p id="u372936b3" class="ne-p" style="margin-top: 0px; margin-bottom: 0px; padding: 0px; min-height: 24px;"><span style="font-size: 16px;"></span></p><p id="u74e88f61" class="ne-p" style="margin-top: 0px; margin-bottom: 0px; padding: 0px; min-height: 24px;"><span style="font-size: 16px;"><strong>建议:九江市政府</strong><strong>集中资源打造“庐山马拉松”,以“唯一性”破局</strong></span></p><p id="u74e88f61" class="ne-p" style="margin-top: 0px; margin-bottom: 0px; padding: 0px; min-height: 24px;"><span style="font-size: 16px;"><strong><br/></strong></span></p><p id="ue0447bf0" class="ne-p" style="margin-top: 0px; margin-bottom: 0px; padding: 0px; min-height: 24px;"><span style="font-size: 16px;"> &nbsp; &nbsp; &nbsp;九江的差异化突破口或许在于<strong>庐山</strong>。作为中国唯一一座名山中保留居民常住的山岳型景区,庐山的“山居文化”是独一无二的IP。建议“九江马拉松”和“庐山马拉松”合并,集中资源办好“庐山马拉松”。</span></p><ol class="ne-ol list-paddingleft-2" style="padding-left: 23px;"><li><p><span style="font-size: 16px;"><strong>赛事主题聚焦</strong>:以“庐山”为核心,设计“山地马拉松”“登山挑战赛”等细分项目。例如,赛道可从山脚延伸至牯岭镇,让跑者在云雾中感受“庐山独好”的意境。 &nbsp;</span></p></li><li><p><span style="font-size: 16px;"><strong>精英赛与大众赛结合</strong>:庐山山上的接待容量有限,可推出“庐山精英马拉松”(限专业选手),同时配套“亲子赛”“欢乐赛”(面向大众)等,通过“小而精”的赛事提升品牌调性。 &nbsp;</span></p></li><li><p><span style="font-size: 16px;"><strong>文化IP深度开发</strong>:将庐山的诗词文化融入赛事。例如,赛道沿途设置“诗词打卡点”,选手需完成与九江文化相关的趣味任务,增强参与感。</span></p><p><span style="font-size: 16px;"></span></p></li></ol><p><span style="font-size: 16px;"></span></p><p id="u85921db0" class="ne-p" style="margin-top: 0px; margin-bottom: 0px; padding: 0px; min-height: 24px;"><span style="font-size: 16px;"> &nbsp;</span></p><p id="u85921db0" class="ne-p" style="margin-top: 0px; margin-bottom: 0px; padding: 0px; min-height: 24px;"><span style="font-size: 16px;">&nbsp; &nbsp; &nbsp;九江马拉松的差异化之路,本质是“以文化铸魂,以生态塑形,以体验留人”。当其他城市还在拼规模、拼奖金时,九江若能持续深耕“庐山IP”与“诗画九江”品牌,或许能在马拉松红海中走出一条“小而美”的特色路径。未来,期待九江能以马拉松为纽带,让世界看见一座城市的诗意与活力。&nbsp;&nbsp;</span></p><p id="u85921db0" class="ne-p" style="margin-top: 0px; margin-bottom: 0px; padding: 0px; min-height: 24px;"><span style="font-size: 16px;"><br/></span></p><p><br/></p><link 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江湖青蛙 发表于 2025-3-26 10:55:04

这篇文章写的很好!愿庐山越来越好!
页: [1]
查看完整版本: 每周分享日记:全国遍地马拉松,九江马拉松能做到差异化吗?